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(Archive) 'FLOAT' - THE SOFT DECONSTRUCTION

A WEIRD FANTASY OF INDIVIDUAL MASCULINITY

This project was part of DDW 2020
The essential line-up of the collection — © •All Garments by Yueer Zhong

'Float' is narrated in a multiply contextualized and conceptual way, although the core of its ethos is simply about rebellion. Based on the reflection of the 'skin', 'self' and the society, the collection tries to deconstruct the stereotypical beauty of masculinity and its structure.

As the title 'Float' writes, by using a visual metaphor of the situation of 'people in water or wind', the designer reveals the visuality of distortion, to present how his inside 'self' may look like when impacted by his surrounding world, the problem wit

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Look Book Excerpt — © •Visual Editing by Yueer Zhong

Progress Fitting Photo Example

Design Development — © •Edited by Yueer Zhong

Six Stills From The 'Float' Animation (Trailer)