Everything you touch begins with chemistry. Now it's your turn to shape it. Enter an installation where each block is a decision and every decision builds our future. Weigh the trade-offs, reveal hidden stories, and discover how Safe & Sustainble by Design lets chemistry work for people and planet.
Dutch Design Molecules - build with chemistry, to shape a future that lasts
Look around. The coating on your phone, the shampoo bottle you use in the shower, the box that kept your pizza warm - none of it exists without chemistry. It is the quiet framework of everyday life.
That framework now faces new demands. For years we asked for only one thing: "Does this material perform?" Only later did we ask what it does to people and to nature in the long run.
Safe & Sustainable by Design does exactly that. From day one, safety, circularity and sustainability sit beside performance and price. Chemistry becomes a chain of conscious choices instead of hidden reactions. The decisions we make today decide whether our future stands firm - or falls apart.
This installation lets you try that mindset on. Three towers rise before you, each built from blocks that stand for real-world trade-offs in designing everyday products. Low CO2 or longer life? Recyclable or biodegradable? No single block is perfect. Choose one benefit and you add tension elsewhere. As you build, your tower shows the impact of each decision in real time.
Chemistry is not abstract. It is the building block of everything - and at this moment, it is in your hands.
About Vereniging Nederlandse Chemische Industrie
The Royal VNCI connects, strengthens, and represents the chemical industry in the Netherlands.