Cubcho: Empowering children to shape their own play

How the magic works

Cubcho is built on the philosophy that less is more. With just old paper and water, children create their own building blocks to play with. By adding colors, spices, seeds, or natural finds, they make thrilling discoveries and keep asking for more. Cubcho lets children take charge: experimenting, making design choices, mastering the tool, and finding their own rhythm. Along the way, they focus, connect with materials, and enjoy sustainable making through self-led play.

Learning never ends

When children work with their hands and have fun, learning happens naturally. Designed for curious minds aged 3–12, Cubcho provides a simple structure that gives the imagination freedom to run wild. Once dry, the blocks turn into tools for play and learning: from storytelling and math to building and design. To support parents and educators, Cubcho comes with an illustrated manual and a Classroom Guide with lesson plans, games, and experiments.

Built to last, made to imagine

Cubcho is built to last for generations. Made from stainless steel and natural wood, it feels like—and truly is—a real workshop tool, giving young makers excitement and confidence as they work with it. Thanks to the sensory richness of natural materials, it becomes a complete experience, engaging sight, touch, and smell in a gentle, subtle way. By crafting their own toys, kids find out that buying ready-made items isn’t as amusing as letting their imagination create something unique.

At Dutch Design Week, visitors are invited to step into this process themselves: grinding paper, mixing textures, and pressing a cube to take home.