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Human Zoo

Exploring Identity in the Age of Digital Doubles

Flowerman — © Steph Espiritu

Human Zoo is an interactive, research-driven installation that explores how emerging technologies, such as artificial intelligence, digital twinning and motion tracking, are reshaping our human identity.

DDW 2025

Premiering at Dutch Design Week 2025, 'Human Zoo' is an interactive, research-driven installation that explores how emerging technologies, such as artificial intelligence, digital twinning and motion tracking, are reshaping our human identity. As the distinction between our physical and digital selves becomes increasingly blurred, this project invites visitors to consider the implications of this new reality. The collection of virtual entities presented at 'Human Zoo’ challenges our perceptions of embodiment, authenticity and connection.

Research Group of Interaction Design

The project is developed using a speculative, practice-based design approach that combines interaction design, critical theory and public engagement. Through a blend of conceptual research and technical exploration, ‘Human Zoo’ has created an installation that enables visitors to encounter new digital species in real time. This process involves conversation, co-creation, and physical interaction between visitors and virtual humans. The installation functions as both an experience and an open-ended research tool, provoking reflection and discussion. The project closely aligns with the Fontys Research Group of Interaction Design's principles, particularly with regard to its focus on embodied interaction, ethical design practices, and exploring the digital future.

Emerging Realities

We are entering a world in which our digital selves — shaped by algorithms, behavioural data, and artificial intelligence — coexist with, or even replace, our physical presence. This shift challenges the way we present ourselves, relate to others, make sense of our experiences and define what it means to be human in 2025. 'Human Zoo' addresses these important issues by providing a space where visitors can confront and reflect on these emerging realities. In doing so, it supports the mission to encourage thoughtful, inclusive and socially relevant responses to the complex relationship between humans and technology.

About Fontys ICT Innovation Lab

The Fontys ICT InnovationLab is a hybrid learning environment in the heart of the Brainport region, where education, research and professional field meet.
Strijp T+R area, Kelderman en van Noort (KEVN), Galileistraat 2 , Map No. A13
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Fully Wheelchair Accessible
Wifi available
Dogs allowed
Toilets available