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Storytelling-Design – Timeless with a Story

Unique bags

All of Joaney’s designs are hand-crafted. Her signature is simplicity, functionality and durability. Shapes and colors characterize her designs.

Handbag ‘white swan’ honour to Paul Kuiper — © Joaney Korevaar

Joaney favors clear design language. Her collection is characterized by simplicity, color, and often surprising shapes that seamlessly blend functionality and durability. She draws inspiration from nature and her surroundings, such as the evening handbag "Shell/schelp."

White swans and black swans

Design of the handbags, crossbody bags and overshoes are based on the work of graphic designer Paul Kuiper: ‘Zwanenpaar’ from 1978.

About Joaney Korevaar

Joaney is a Dutch designer of bags and shoes. Graduated in 1996 at the academy of Arts in Utrecht. After work experience as production-designer and interior-architect, she started with designing and making bags and shoes. In 2010 she started her own label.

Handbag ‘Black Swan’ honour to Paul Kuiper — © Joaney Korevaar

Handbag ‘Shell’ — © Annette Nijenbanning

Pump-ups ‘Lines’ & ‘Seventies’ — © Annette Nijenbanning

Clutch ‘Shell’ — © Danny Elsen