Philips Design. Soul & Science. (Walk)

The idea

There are moments when technology fades into the background, and moments when it creates wonder. Great design knows when to do either. A light that calms. A sound that reassures. A small detail that quietly says: you matter here. Or an innovation so bold it redefines how technology is lived and remembered.

At Dutch Design Week, Philips Design invites you to walk through those moments and feel what care is like when it puts people first. No heavy narratives, no product showcases. Just moments that ask a simple question: done well, can design give technology something close to a soul?

Three journeys

Soul & Science runs across three DDW experiences, each showing care in a different dimension. Care envisioned, at the Philips Museum, is about how design imagines a better future. Care felt, at Area51, is about how design turns technology into human feeling — something you can hear, feel, and maybe even dance to. Care lived, through the streets of Eindhoven, is about how design shapes not just products, but the wellbeing of a whole community.

One theme, three connected journeys. Grab a free map at the Philips Museum and follow care as it moves from idea to feeling and to life.

Care lived — Through the streets of Eindhoven

The city walk turns Eindhoven itself into an exhibition. Crossing some of the city's famous and lesser-known sites, a free audio tour traces how Philips grew from making products to helping shape an entire city — its housing, its stadium, its shops, its schools; At every stop, it shows that care isn't only found in a hospital. It is built into the streets people live on. Because a city can feel like it simply grew on its own. It didn't. Someone designed it, and that is care, lived.

The “Philips Design. Soul & Science” city walk is an ongoing event with no set start time. You can start and complete the tour on your own.