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Four Volero classics are deconstructed and reinterpreted through their familiar shapes, patterns and elements. By bringing these elements together in new ways, the project explores the rug as a canvas for creative expression.
One canvas endless possibilities
We started with four of Volero’s most recognisable rug designs, each with its own forms, colours and character. These classics became a shared source of inspiration for different designers, who were invited to take them apart, reinterpret their elements and create something entirely new.
By giving each designer the same starting point but complete creative freedom, Rugs as a Canvas explores how different perspectives can lead to unexpected outcomes. The rug becomes more than the end product. It becomes a canvas for experimentation, expression and new ideas.
This spirit of exploration reflects how we approach design at Volero. We are continuously looking for new ways to bring ideas to life, while bringing more of our development closer to home in Europe. This allows us to shorten the journey between production, warehouse and customer and develop more flexibly based on demand.
What drives us most is the possibility of turning almost any creative idea into a rug. For us, that opens up endless possibilities for what rug design can be.
