CreativeNL Live – On A New Crossroad – explores how Dutch design can respond to major global shifts. With leading creatives and the launch of CreativeNL Thought Leader Niek Pulles, this DDW programme combines inspiration, dialogue and networking in Natlab, Eindhoven.
On A New Crossroad
CreativeNL Live at Dutch Design Week 2025 presents On A New Crossroad, a late afternoon / evening that highlights the power of the Dutch creative industries. Together with Dutch Design Foundation, CreativeNL invites pioneers from the creative industry to explore how Dutch creativity can take a leading role internationally. With keynote talks, in-depth interviews, and the launch of the new CreativeNL Thought Leader Niek Pulles (Nike), the programme shows how design can provide answers to global transitions.