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KeeP It Collective explores unnoticed gaps through Nohri â the Korean word for play. For us, Nohri is more than play: it is immersion, release, and a way of coexisting. Together with 17 designer teams from Design Academy Eindhoven, we invite you to experience openness as transformation.
Coexistence through Nohri
KeeP it is a Korean designers,artist collective exploring openness, circulation, and relational design. We create small actions that do not erase existing functions but open side doors to alternate rhythms of use, attention, and care.
At Dutch Design Week 2025, KeeP it presents Nohri (ëìŽ) â an exhibition that explores coexistence through play. Nohri brings together twenty-seven international designers, including students and alumni of Design Academy Eindhoven, to reflect on how design can create shared conditions of living and making. Their works span light, food, furniture, textiles, myth, and memory, forming a dialogue about presence and transformation.
Set within De Kroon, a former bank now hosting studios, the exhibition keeps the space open rather than overwritten. Each gesture, sound, and encounter unfolds as a scene that shifts with the viewerâs movement. Visitors are invited to rest, sense, and experience coexistence as a continuous act of becoming.
Performance schedule: Oct 19 (Sun), 22 (Wed), 26 (Sun) â
16:00â16:30 Gathering · 16:30â17:30 Dinner · 17:30â18:00 End.
Come do Nohri. Keep it open.
