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Nohri is an open call exhibition by KeeP It Collective at Dutch Design Week 2025. Set in a former bank building, the project invites designers and artists to explore Nohri,Korean for play,as a way of coexisting. Visitors will encounter works that unfold immersion, release, and togetherness beyond ha
Coexistence through Nohri
KeeP It Collective, formed by three Korean designers, curates Nohri as an open call for Dutch Design Week 2025. The exhibition unfolds in De Kroon, a former bank building. Respecting the site’s existing function, the project proposes temporary interventions that open possibilities beyond predefined structures.
Nohri, a Korean word for play, cannot be fully translated into English or Dutch. It describes moments of immersion where everyday boundaries dissolve. For us, Nohri is not just play but a mode of coexistence: one that acknowledges discomfort, reveals difference, and creates shared rhythms without seeking forced harmony.
Through this open call, up to 10 designers and artists will join to explore Nohri in their own ways. Each contribution will become a scene of coexistence—sometimes tactile, sometimes performative, sometimes ephemeral. The exhibition is not a finished object but a rhythm of relations, where audience, material, and space continuously reshape each other.
