INSERT [CONCEPT] HERE

Invitation to dialogue

This year, SHOW NOT SHOW invites everyone to inhabit the uncertainty at the core of creative work. Under the banner ‘INSERT [CONCEPT] HERE’.

SHOW NOT SHOW makes the process public, using this moment of presentation as an editable "document" in which a concept is shared—between process and product, between designer and public, between showing and not showing.

We don't pretend to have the answers. Instead, we invite the audience and ourselves to insert, erase, and rewrite the story. What is shown is never the complete picture—the concept is always in motion.