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PulpaTronics is developing fully recyclable RFID tags made from paper – to replace metal antennas that are typically hidden in price tags, hotel key cards, and packaging labels.
Reinventing RFID: Sustainable Solutions for the Fastest-Growing Waste Stream
Though largely invisible to consumers, RFID technology is everywhere. Around 18 billion single-use RFID tags are produced globally each year, and that number doubles every two to three years—making it the fastest-growing waste stream in Europe. Traditional “smart” labels rely on metals that require mining and polluting industrial processes, only to end up as waste after a short lifetime. Laser technology converts carbon in paper into a conductive material that can simply be recycled with regular paper waste after use, reducing CO2 footprint by 60%.
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About Chloe So Barna Soma Biro
PulpaTronics, founded in 2022 after completing their Master’s in Innovation Design Engineering at Imperial College London, develops fully renewable, paper-based RFID tags that replace metal antennas and can be recycled with paper waste. They have already won numerous prestigious awards.
