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Introductie tot Dutch Design Week

Hemptify

Developing bio-based composites from hemp for sustainable manufacturing.

Hemptify is a design collaboration with VanRaam, investigating hemp as a bio-based material to replace industrial components and promote a more circular, human-centered approach to making.

Hemptify: Reimagining the Bicycle Through Bio-Based Design

Hemptify is an early-stage concept exploring the use of hemp wood in bicycle manufacturing to advance sustainability within mobility design. While bicycles are already eco-friendly, the project extends this principle by addressing the full lifecycle — from material sourcing to end-of-life. By integrating hemp, Hemptify reduces reliance on conventional materials such as metals and plastics, demonstrating the strength, lightness, and potential of bio-based alternatives.
Beyond developing a sustainable bicycle, Hemptify challenges traditional industrial design by proving that renewable materials can meet structural and aesthetic demands. The project promotes circular thinking and encourages both designers and manufacturers to consider the long-term impact of material choices. Through collaboration, experimentation, and hands-on prototyping, Hemptify shows how performance, durability, and environmental responsibility can coexist, offering a new vision for sustainable product development and the future of responsible manufacturing.

Finding Balance Between Visual Design and Engineering

Developed in collaboration with VanRaam, a Dutch company known for innovative and inclusive bicycles, Hemptify transforms material research into real industrial context. The partnership merges design exploration with engineering precision, enabling prototypes to be tested within existing production systems. A key focus of the project is finding balance between visual design and technical performance — ensuring that sustainability does not come at the cost of function or aesthetics. Through experimentation with form, structure, and fabrication, Hemptify seeks harmony between expressive design language and mechanical reliability. Each prototype becomes both a functional study and a visual statement, showing how renewable materials can embody beauty, strength, and responsibility. Beyond its physical outcomes, Hemptify underscores the importance of collaboration as a tool for change, bridging the gap between designers, researchers, and industry to envision a future where sustainable innovation and thoughtful engineering coexist seamlessly.

Investing in Growth — Beyond the Prototype

Hemptify represents more than a single prototype — it stands as a vision for how design and engineering can evolve toward a regenerative future. By merging bio-based innovation with industrial feasibility, the project demonstrates that sustainability can be both technically achievable and visually compelling. It highlights the importance of collaboration between creative and technical disciplines, showing that true progress emerges when aesthetics, structure, and environmental awareness work in unison. The outcomes of Hemptify go beyond the bicycle itself; they propose a broader framework for responsible design where every choice, from material to manufacturing, contributes to ecological balance. At the same time, the project acknowledges that the field of bio-based materials is still in its early stages, with much room for improvement, development, and investment. Hemptify therefore not only serves as a working example but also as a call to action — encouraging further exploration, collaboration, and commitment to shaping the future of sustainable design.

About JaeHoon Kong

I’m a designer based in Eindhoven focused on people and sustainability. My work explores how design can build a more balanced relationship between humans, materials, and the environment.